I’ve been mulling over a recent conversation, along with other thoughts about sharing the value of your business services or products. In today’s post, I’m sharing some ways to have clarity and focus in determining these.
A few weeks ago, one of my colleagues from my ‘day job’ asked to meet with me. She wanted to discuss aspects of a team product that we are working to update. I had actually implemented this product to our team almost 5 years ago and use it in an ongoing way. We spoke about various technical aspects and processes for about 20 minutes and at the end of the meeting she said to me…
“It was well worth my time to speak to you about this, I’ve learnt a lot from you”.
Initially this was surprising to me. In my mind, I had probably waffled on! However, I had underestimated that while my knowledge is second nature to me, it had a lot of new value for my colleague.
My colleague had communicated to me the value of our conversation. She will be more efficient in her working life because I shared information of value with her.
CLARIFY YOUR VALUE
This led me to consider what I would want my audience to know about A Highland Blend. I concluded that my audience should instantly feel informed, supported or inspired from my online content, services or products. When I later consulted social media for their thoughts, I was pleased to read that their feedback on what I do and how I do it, matched with my conclusions.
My first tip is to clearly identify the primary value (like me, you might have more than one!) that you want people to understand about your business. Some examples are:
- Ethical value, eg: using ingredients or processes that are good for the planet.
- The value of convenience, eg: how quick is your website checkout experience?
Setting your business values does provide focus for what you communicate to your audience.
TELL THE WORLD
As well as your ongoing content, What does your website, email signature, or social media profile pages say about your business value? Put some thought into how you can communicate them, even with the strict character limit. This is something that I’m trying to improve across my social media channels.
SHARE WHAT OTHERS VALUE ABOUT YOU
There’s no better way to demonstrate your value than to share testimonials or reviews from your customers who have experienced it. Collect feedback, and add them on any public facing platform where your audience are. I keep mine on a dedicated testimonials page, and update them as I work with new clients.
That’s just a few of the ways in which I’ve been mulling over values recently, and how I can improve at sharing them for my business. I’d love to hear what you think!