Our next Caithness Market will take place on Sunday 7th November. Business registration is now open – find the sign up link at the bottom of this page.
Caithness Market is a virtual event for people to attend. Between 11 and 3pm on the day businesses share their stories, give behind the scenes tours, go Live with Q&A sessions, exclusive product launches, demonstrations, discounts, and display items available to buy. Find new things to love, new businesses to follow, buy yourself a wee treat to see you through these tricky times, or just browse through a wide range of businesses – taking part from the Far North of Scotland and much further afield!
Caithness Market was founded by Lisa Poulsen of Inspired by Caithness in May 2020. In January 2021, digital marketing for the market was outsourced to A Highland Blend. From Spring 2021, a team of volunteers (Beverley Miller – Baby Bliss, Eleanor Hargrave – No 16 Crafts, Kerrie Moncur – Kerrie Moncur Design & Typesetting, Lesley-Ann Crombie – Coastline Fashion) now run the market with digital marketing support from A Highland Blend.
Community is at the heart of Caithness Market. Each business taking part contributes a £15.00 ‘signup fee’ in order to take part – £10.00 of which is donated to a local charity chosen by public vote. The remaining £5 of each donation pays for the digital marketing support from A Highland Blend.
We’ve raised £2870.00 for local charities since launching in May 2020!
A virtual market not only brings people together, it supports local businesses, gives us something to look forward to and provides that good old market day buzz meaning everyone comes away feeling a little bit more connected.
“I really enjoyed it and have sorted 2 birthday gifts while discovering even more local businesses!”
Expand the sections below to read top browsing tips or to find out more about joining as a business.
HOW TO BROWSE
Follow our @CaithnessMarket Instagram account to be kept in the loop. Search for or tap on #CaithnessMarket and make sure to select 'RECENT' at the top to see all the small businesses getting involved throughout the day.
Join our ‘Welcome to Caithness Market’ group. All market day activities will take place within this group on market day.
Check out the full lineup of participating businesses announced the day before the market day on the CaithnessMarket Instagram or Facebook accounts. This list acts as a handy directory for you to refer back to.
HOW TO BUY
If you see something you like, enquire, or purchase directly from individual businesses on their online shop or by messaging them privately, all from the comfort and safety of your own home.
YOU TIME - Set aside some quiet time between 11 and 3 pm on the day - or if you’re anything like me, just wing it and dip in when you can… that’s the joy of technology!
VISIT - See something you like? - pop on to a business’s page and see what else they’re up to.
INTERACT - whether you watch a brave business go live, or are keen to know more about what they do - please ask away, they’ll be delighted to help you.
SHARE - Sharing is caring - show small businesses you care with the odd share, like, or comment throughout the day. Taking part as a business can be pretty nerve-racking so your support is appreciated.
New to Instagram? Here’s a handy YouTube video to get you started.
Businesses with any creation based in any location can join in - you don’t have to be based in Caithness! The market name simply allows for a fairly unique name while giving a well-deserved nod to a beautiful and talented wee corner of Scotland.
Here’s how to take part as a business:
ELIGIBILITY - You don’t necessarily have to be a business to take part, charities, societies and trusts are welcome too. Consultants are also welcome but restricted to one from each brand and no weight loss products please. Please get in touch if you’re unsure.
SIGNUP - By signing up using the form below, your business automatically joins the official Caithness Market participant list ensuring you’re included in any pre-market announcements. You’ll also gain access to our private business support group.
FEE - A small signup fee of £15.00 is requested each time you take part as a business. £10.00 of the fee is donated directly to a local charity (chosen by public vote).
Caithness Market was founded by Lisa Poulsen of Inspired by Caithness. in January 2021, digital marketing for the marketing was outsourced to A Highland Blend. From April 2021, a team of business owners (Beverley Miller - Baby Bliss, Eleanor Hargrave, Kerrie Moncur - Kerrie Moncur Design & Typesetting, Lesley-Ann Crombie - Coastline Fashion) now run the market with digital marketing support from A Highland Blend. The remaining £5.00 funds this outsourced work, while securing the future of the market.
SUPPORT - Once your signup form and fee have been received, you’ll be invited to join our private business support group by email. It’s a positive place where we share updates, small business advice, social media tips, encouragement, request feedback, announce opportunities for takeovers, photo challenges, and live interviews.
PLAN - If you’re a shop, maker, charity, restaurant, office, museum, factory, farm, quarry, distillery, bar, cafe, hotel, fitness instructor, artist, you name it… now’s the time to get creative. People love to see behind the scenes. Stuck on ideas? How about some tips and advice related to your area of expertise. If you’re a maker, think about how you could setup up a ‘stall’ in your home, I’ll be using the kitchen table! Maybe you could give a wee tour of your premises to show what people are missing out on. Or share your story - people love finding out more about the person behind the brand, it helps build trust and a true sense of connection.
SCHEDULE - It helps to set out a schedule of what you plan to post and when on the days leading up to Caithness Market and throughout the day itself. It frees up a little time for you to interact with browsers and fellow businesses on the day.
ANNOUNCE - Give your followers plenty of notice. Let them know all about Caithness Market, how they can browse, what you’ll be up to, and how you plan to make it a special day. Will you be offering any exclusive discounts or new products? If you are, shout it from the rooftops!
GO ‘LIVE’ - Between 11 and 3 pm on the day, go Live, post videos, and/or photos on your business Instagram and/or Facebook accounts. Introduce yourself with a personal touch and encourage questions. Lives/videos can range from a simple introduction, a walkthrough of your workplace, studio, shop, garden, restaurant, kitchen, items for sale, tips and advice, demonstration, or a chat about how you do what you do. This is a great opportunity for browsers to connect with your brand on a deeper level, to ask you questions in real-time, and get a real sense of what you’re all about.
TAG - Most importantly, add ‘#CaithnessMarket’ to all of your Insta posts and stories to ensure they’re visible to those browsing.
INSTAGRAM - Add ‘#CaithnessMarket’ to all of your Insta posts to ensure they’re visible to those browsing. By adding ‘#CaithnessMarket’ stickers to your stories, they’ll automatically appear on the #caithnessmarket feed too!
FACEBOOK - Since hashtags work differently on Facebook, a new public Facebook group has been launched with an aim to make the market day run more smoothly - it’s called ‘Welcome to Caithness Market!’. Share up to 4 posts within this group between 11 and 3 pm on market day.
NO PRESSURE - You don’t have to go Live or be online from start to finish. If time is of the essence, you’re a little unsure, or you have wee ones to juggle, check in regularly between 11 and 3pm to keep up with any interaction from browsers. Post photos of your wares with descriptions for people to browse throughout the day.
TOO NERVOUS TO GO LIVE? - Buddy up with another business by inviting them in as a guest - it can feel much less daunting.
HANDSFREE - Facebook and Instagram posts can be scheduled to upload automatically using Facebook Business Suite.
SHARE - check the #CaithnessMarket hashtag on Instagram throughout the day and browse for yourself, making sure to share a little love for fellow businesses.
If you’re a business intending to take part in the next Caithness Market, please click on the button below to register and pay your £15 sign up fee to the nominated bank account or by Paypal using the ‘Friends and Family’ option. The details for making payment will appear after you submit your sign up form, and you’ll receive a confirmation within a few days once your payment has been received. Please email email@example.com with any questions!